Improving technology printed products LLC «FolioPlus»
Content
Introduction………………………………………………
1.1 The concept and value of innovation activity………………………………...5
1.2 Innovation policy of the enterprise…………………………………………...6
1.3 Business planning as the direction of innovation activity……………………..7
1.4 The organization of innovation activity on the enterprise……………………..9
1.5 Evaluating the effectiveness of the organization of innovation activity……...13
2. Description of innovation and economic activity of the enterprise………17
2.1 Description of the enterprise………………………………………………….
2.2 Analysis of the main economic indicators of the enterprise for
the period 2010-2011………………………………………………………
2.3 Analysis of the organization of innovation activity on the LLC «FolioPlus»...20
3. Improving technology printed products LLC «FolioPlus»…………………….24
3.1 Ways of improving economic activity of the enterprise……………...…28
3.2 Foreign experience stimulating and motivating innovation activity…………31
Conclusion……………………………………………………
References……………………………………………………
Introduction
Current rates of world economic development cause
the high dynamics of market processes that require further attention
of higher management staff of enterprises for innovation as one of the
sources of competitive advantage. Ensuring the effectiveness of innovation
needs to develop a well-defined innovation strategy, which should include
identification of the main directions of scientific-technical and production
activities in the areas of enterprise development and introduction of
new products, improvement and modification of products, bringing to
production of new resources and new technologies, developing new methods
of organizing production and labor, and the like. Through purposeful
innovation companies will be able to create and develop those innovations
that can bring them substantial benefits in strengthening the competitive
position.
To ensure the susceptibility of enterprises to innovate in order to
increase competitiveness must be improved governance at all levels,
creating conditions and incentives for human capital development, improvement
of infrastructure and institutions, providing innovative enterprise
development. This approach determines the need for forecasting and planning
of innovative activities, which are the main functions of management
development and production are necessary for the formation of an innovative
development strategy.
Today, however, is not only a correct assessment and selection strategies, but also the successful implementation of innovative projects that enable organizations to take a leading position in the industry and provide a solid foundation for further growth. Innovation Management - one of the areas of strategic management, implemented at the highest level of company management. Its purpose is to develop and implement new products, modernization and improvement of products, further development of the production of traditional products, the removal from production of obsolete products.
In accordance with international standards of innovation is defined as the outcome of innovation, were embodied in the form of new or improved product that is embedded in the market, new or improved technological process used in practice, or a new approach to social services.
The goal is to develop scientific and theoretical principles of business planning, contributing to informed and effective management decisions related to the economic evaluation of business plans in a unstable market relations.
Actuality of the topic lies in the fact that the rapid development of innovation processes in enterprises, the accelerated pace of product updates and technology made it necessary for the formation of the business planning of innovation, the successful operation of which will create a favorable institutional and financial arrangements for the promotion of innovation in the active search for partners and investors and provide a competitive advantage in the competitive selection of innovation projects.
The object of research is business planning in innovative activity of industrial enterprises.
The subject of research is the process of multi-criteria evaluation of innovation activity to ensure and improve mechanisms of business planning in the industry.
The tasks of scientific research are follows:
1)To study the theoretical aspects of the planning of innovation activity on the enterprise;
2)Investigate and clarify the content and features of business planning in innovations;
4)Make conclusions.
1.Theoretical foundations of business-planning of innovation activity on the industrial enterprise.
1.1 The concept and value of innovation activity
By innovation we mean an activity that is associated with the transformation of ideas into innovations. It includes the innovation process and a system of institutional, industrial and commercial activities aimed at creating or improving a product, process, making a profit. The innovative activities of the organization aimed at improving the competitiveness of products.
Principles of innovation activity:
1) Priority innovation over the traditional production;
2) The effectiveness of innovative production: the
resources devoted to innovation, are justified if their use leads to
the achievement of commercial success;
3) Adaptability.
There are several types of innovation:
1) Research and development, which is defined as creative work undertaken on a systematic basis in order to increase knowledge and find new areas of application of this knowledge.
2) Acquisition of hard technologies, machinery and equipment, other fixed assets required for innovation.
3) Acquisition of technology in the form of the free patents and licenses, know-how, new technologies in dismantled form, are not protected by protective documents.
4) Acquisition of software related to the implementation
of innovations.
5) Production planning, including preparation of
plans and drawings provided to determine the manufacturing procedures,
technical specifications, performance characteristics necessary to create
the concept, development, manufacture and marketing of new products.
6) Technological preparation and organization of production, covering the purchase of technological equipment to complement the production equipment for a certain part of the process.
7) Education, training and retraining of personnel due to the introduction of technological innovations.
8) Marketing, providing activities to knit with the release to the market of technologically new or improved products, works and have servants to various markets and advertising company.
Innovative activity is impossible without well-functioning innovation infrastructure. The innovation infrastructure includes organizations, firms, associations, covering the entire cycle of innovation by generating new scientific and technological ideas and their processing to production and sales of high technology products. Regard to the enterprise as a separate entity, the infrastructure for it will be a set of interrelated and complementary to each other divisions of innovation activities and contribute to it.
In general, innovation in the enterprise has a value only when it improves the work in accordance with the strategy of business development. In fact, the innovation process of the enterprise is impossible, if they are random one-off effects and are not focused on the strategic side of business and will involve the strategic goals.
1.2 Innovation policy of the enterprise
Innovation policy is a business process definition
and management of scientific and technical divisions of the objectives
of innovative strategies and mechanisms for the implementation of priority
programs and projects.
There are two basic approaches to development and innovation policy
realiztsaii companies:
1) The first approach involves the replacement of existing products
on the products with higher consumer properties. Release of the past
is a fundamentally new technological developments. In this case, the
company innovators will receive a temporary benefit through lower production
costs, soaring demand and supply, and introduction of new forms of organization
and management stages of the cycle "science-technology-
2) The second approach involves the evolution of
STP. It allows you to initially provide a small segment of the market
and get the lowest profit. Later sciences Technical Policy, together
with the policy of marketing focuses on the subsequent conquest of much
greater market share, which should lead to increased profits. This innovative
company offers a policy of developing their long-term development strategy
in the field of scientific and technical progress, based on the release
of not only mastered production, but also a fundamentally new innovations.
Each new idea is the result appeared:
1) Identification of new needs, for example, the idea of new products or application of a new production process (¼ of ideas);
2) identify ways in which can be satisfied with a
known need or opportunity to realize the existing (¾ of ideas). And
the problem does not lie primarily in the evaluation of new ideas and
to encourage initiative, suggestions for new ideas.
Also note that the potential user innovation is an important factor
in reducing the time gap between discovery and innovation.
1.3 Business planning as the direction of innovation activity
Business planning is an independent type of planning, which is directly connected with the business.
In a market impossible to achieve sustainable business success, if not effectively plan for its development, does not always accumulate information about their own condition and prospects, the status of target markets, the situation in which competitors, etc.
Not only must accurately represent their needs in the future in the material, labor, intellectual, financial resources, but also include their sources, to be able to identify the efficiency of resource use in the enterprise.
First, in the presence of public administration,
planning was highly centralized, the share of enterprises could only
perform tasks and plans, coming from the top.
Today, most commercial firms has officially adopted plans, and required
no planning mechanism: different kinds of rules, regulations, etc.,
replaced by various kinds of planning decisions on the ownership of
certain sectors of economic activity, which is usually calculated on
the next period of time and do not provide guidance for the future.
This is due to rapidly changing market situation and economic conditions,
the small number of managerial staff in small businesses, large enterprises
the authority of managers who have substantial experience in economic
management, although the practice is often put, and such leaders to
a standstill.
Quarterly and annual financial statements submitted in accordance with
the Order of the Ministry of Finance, the statistical reporting - as
directed by the State Statistics Committee, etc. With regard to business
planning, the specific requirements or guidelines for the development
of business plans yet. Of errors, miscalculations and losses of business
becomes known only after the preparation of quarterly balance sheet.
However, detailed analytical reports to the balance sheets are not completed,
so that timely remedial measures are not taken. Partly for this reason
most companies turned in a difficult financial position (or even insolvent),
including the enterprises of trade, catering and other services, although
in these industries should be non-payment, it would seem to disturb
the least.
So, taking all sorts of current decisions, even the most timely, not
a substitute for planning, which in comparison with the decision-making
is a managerial activity is much higher order.
Thus, business planning - an objective evaluation
of their own business enterprises, firms, and at the same time a necessary
tool design and investment decisions in accordance with market needs
and current situation of management.
In general, the business plan provides the strategic and tactical challenges
facing the company.
Formal planning, of course, takes effort, but it
provides, and a lot of benefits:
1) makes managers think long-term;
2) provides a framework for effective management decisions;
3) increases the opportunity to provide the company
with necessary information;
4) reduces the risk business;
5) leads to the coordination of actions of all participants
in the business;
6) allows to predict the expected changes to prepare for a sudden change
in market conditions.
1.4 The organization of innovation activity on the enterprise
Innovation is the result of creative business activities,
which typically involves many departments of the company and which have
an increasing impact, and external factors (government influence, environmental
requirements, cooperation with other institutions, etc.). Innovation
has its life cycle, beginning with the emergence of new ideas and ending
with the introduction and adoption of a new product on the market. In
this cycle can be divided into six stages with the typical characteristic
of each activities, situations, decisions and results.
Stages usually follow one another, but not eliminated some cases overlap
of individual stages. Thus, estimates and calculations of economic efficiency
should be carried out not on the stage of looking for ideas, but also
at later stages.
Consider the basic steps of organizing innovation activities of the
enterprise (see Figure 1.1).
Figure 1.1 - Stages of the organization innovation
of the enterprise.
Stage 1: a strategy for enterprise and innovation.
Strategic decisions on innovation can and should
be taken only in connection with decisions on the overall business strategy
and strategic program of production. At the same time, they determine
the baseline decisions regarding follow-up process. The strategy allows
you to pre-set the bar for innovation in the enterprise aspirations.
Crucial for the innovation process are the following strategic decisions:
- Choice of market or market segment;
- Adoption of the technology used;
- Selection of products and services that must be
made at the plant;
- Decide on cooperation in the development, production and marketing;
- Establishing the scope and speed of the upgrade process for goods
and services.
In this case it is the ideal (theoretical) process. In the practice
of entrepreneurship and maybe the opposite, ie innovation can have a
decisive influence on the strategic direction of enterprise policy.
In small and medium-sized enterprises often happens that the only innovation
determines the long development of the whole enterprise.
Stage 2: search for ideas and their evaluation.
In this phase, carried out searches of creative ideas for problem solutions. Here are three ways to search:
- Development of new ideas (generating ideas);
- Critical review and modification of the known solutions of the problem, or some possible solutions;
- Search is running public or private solutions (using
the well-known scientific and technical expertise and knowledge, the
acquisition of licenses).
When looking for new ideas for small and medium-sized enterprises is
particularly recommended increasingly turn to external sources of information,
such as data banks, licensed brokers, materials, trade fairs and research
centers.
Stage 3: product solutions.
In this phase, the company must ensure that the product
because of the idea will be developed by a real product that can be
included in the strategic program for enterprise and advanced on the
market. All this requires extensive planning, which includes:
- Setting goals and objectives for the product;
- Preparation of time schedule of the resources needed
in this phase;
- Production planning for the enterprise as a whole;
- Planning of marketing with the calculation of economic
efficiency.
Such a plan contains all the important tasks that are necessary for
further analysis in the process of research and development up to the
successful implementation of the product on the market. It outlines
the points of intersection of marketing and production innovations set
the region of contact, program planning and marketing.
Stage 4: Research and development, technological transfer.
In the field of research and development, the following differences: basic research are not directly related to the product, application focused on the future use of the results obtained in the course of development of the main interest is the result of a specific market. With regard to this sector in small and medium-sized enterprises, they have limited it, as a rule, development, research in the strict sense is moving away into the background.
Based on its target plants these companies can realize the technical implementation of the product through its own development, or to resort to cooperation with other companies. In principle, this problem should be solved taking into account the following points:
- The final specification of the problem and develop a policy decision on a new product or new service;
- Constructive product development up to the prototype;
- Design and production preparation for a new product to manufacture and test a prototype, production equipment and zero series.
Stage 5: development of production.
Product development is considered complete when we
can start production, and all the attention focused on the product in
the manufacturing phase. The value of this transition phase in the innovation
process often underestimated, resulting in an important loss of time
and losses for the company. In this phase, it is important that:
- Adaptation of the prototype to the production and technical requirements;
- Acquaintance of staff involved with the process, methods, and new
areas of tasks;
- Launch of machinery and equipment to the prescribed limits of power;
- The search for new channels of supply.
For innovation management in this phase it is important that as soon as possible the deployment of production, in particular through appropriate training and planning, as well as flexible goals. Reducing the time pre-production market often provides a competitive advantage and allows you to quickly reduce costs and increase profits.
Stage 6: introduction to the market.
The innovation process is completed the introduction
of new products to market. As shown by empirical research, the introduction
ends with a failure by about one third of new products, and among introduced
only about a third makes a profit above the average, the rest can only
cover the costs. By the introduction of market goods or services means
checking with the help of market testing the competitiveness of products,
as well as proper use of marketing tools. Phase ends with the successful
introduction of fixing the product on the market. As the crucial prerequisites
for successful implementation of long-term training should be a market
for new products. This can be achieved through appropriate public relations
work, advertising, consulting clients, as well as through the use of
additional marketing tools. In this case the correct calculation of
important terms, i.e. correct choice of the entry in the enterprise
market with new products.
In large enterprises before the final introduction of new products are
tested and the market opportunities in the earliest possible stage of
the innovation project. With these tests, you can reduce the risks,
but this is due to high costs. Therefore, food, and market testing is
conducted by small and medium-sized enterprises only in rare cases.
Most often, they rely here on the "theoretical" statements,
as well as on the experience and intuition of participants in the innovation
process.
1.5 Evaluating the effectiveness of the organization of innovation activity
Innovative activity is work for bringing scientific and technical ideas, inventions, developments to the results, suitable for practical use. A full range of innovative activities include all activities in the design, development and production, as well as the implementation of innovations.
Implementation of innovation, as well as any other activity is always associated with a variety of internal and external costs.
Therefore, to determine the cost-effectiveness of
the organization of innovation, it is necessary to evaluate the cost
effectiveness of it.
It is necessary to distinguish between cost-effectiveness of innovation
from the manufacturers (sellers) and buyers.
The main criterion of economic efficiency rationale of innovation from the manufacturers is its result: the net present value, which is determined by comparing the costs incurred and the results obtained and taken as the basis for all subsequent studies of economic efficiency of a specific innovation project. Besides cost-effectiveness of innovative activity involves identifying and other indicators we have considered: the index of profitability, payback period of capital costs and internal rate of return on the project. Completed evaluation of the definition of stability and sensitivity of the basic economic characteristics of the project to changes in internal and external parameters.
Economic efficiency and innovation in customers should be treated with the other party. The buyer, acquiring innovation, improving its logistical base, production technology and management. He bears the costs associated with the purchase of innovation, its transportation, development, etc. The cost effectiveness of the buyer on the use of innovation can be defined, as well as manage it, through the comparison of the following indicators:
- The cost of production and sales before and after
the introduction of innovations;
- Revenue from product sales before and after the introduction of innovations;
- The cost of resources consumed before and after the introduction of
innovations;
- Average number of personnel, etc.
The stability of the project will be a limiting negative value of the sample rate, which remains the economic feasibility of the project. Sustainability of the project to change the sample rate is calculated based on equating to 0, the equations for calculating the NPV. The project is considered to be stable if the deviation parameters of the project (capital expenditure, sales, operating costs and macroeconomic factors) by 10% for the worse, there remains the condition NPV = 0. Sensitivity to change in the indicator is also determined by analysis, when the measure is analyzed by 10% in the negative direction of the deviation. If after this NPV is positive, then the innovation is considered to be insensitive to changes in this factor. If the NPV is negative value, then the activity has a sensitivity of less than 10% level considered risky, and on this factor.
At the present time, in accordance with the recommendations
of UNIDO (United Nations Industrial Development Organization) in the
international practice, the following indicators to assess the effectiveness
of the organization of innovation: The integrated effect of Эинт
represents the value of the differences of the results of innovative
and cost for the billing period, reduced to one, usually the initial
year, that is, taking into account the results of the discount and costs.
,
where T р - current year; Pt - the result of
the t-th year; Зt - innovation costs in the t-th year; at - discount rate (discount factor).
Index return innovations Jr.
Profitability index is the ratio of income to those given above on this same date, innovative expenditures.
Calculation of the profitability index is as follows:
Where JR - the index of profitability; Дj - income in the
period j; Kt - the size of the investment in innovation in
period t.
The profitability index is closely related to the
integral effect, if the integral effect Эинт is positive,
then the index of profitability JR> 1, and vice versa. In JR>
1 innovative project is cost effective. Otherwise JR <1 - is ineffective.
Rate of Return Eр represents that the discount rate at which
the discounted value of income over a certain number of years is equal
to innovative investments. In this case, revenues and expenses are determined
by the innovative project to bring
the estimated point in time.
This indicator describes the different levels of
profitability specific innovative solutions, expressed as the discount
rate at which the future value of cash flow from innovation brought
to the present value of investment funds.
In market economy conditions are very important indicators such as the
attractiveness of the innovation projects, defined the strategy of firm-innovator,
the terms of attracting financial resources and their sources, dividend
policy innovator. In addition, the validity of the projects exceed the
rate of bank deposits, to which, as a rule, investors are paying attention.
It is also necessary to define also the break-even point of the organization,
an innovator. It is determined by the volume of sales, which covers
all costs of production.
Consequently, the choice of the investment object is one of important problems. The greatest preference are the kinds of innovation that can be large profit, which is very often depends on strong demand for new products or services provided.
2. Description of innovation and economic activity of the enterprise
2.1 Description of the enterprise
Printing Company "Folio Plus" was founded in 1992. The quality of products produced by "Folio Plus', confirmed by the international certification of conformity of quality management system ISO 9001-2001.
The company "FolioPlus" is a modern printing complex, which employs about 300 highly qualified professionals with rich traditions with modern technology, with a strong scientific base and universal features, which produces millions of copies of high-quality publications for the general population.
The company uses electronic phototypesetting system and the storage of fonts in digital and laser exposure on the basis of "Haifa" terminal for the set of "Poltayp 07 and 08" and imagesetters "Lazerkomp MP 2100." Photoengraving automated.
Technology used in electronic color corrector "Magnoskopen 645 IE", the device electronic retouching "Skene 600" provides for the receipt of a technological operation corrected color separations with complex variations and design.
The association effectively used and combined different types of printing. The increasing use of reserves is offset at the position and high printed. In the Binding shop installed production lines. Some of the types of machines used in the association:
- Large sheets: 54h70, 70x100, 84h108, 90õ120, 100x140,
- Roll: 84h108, 90õ120,
- Small-format: 45h60, 60h88.
We considered the company with a complete cycle of production printing produces the following products:
- Labeling, packaging products (labels, tags, price tags, labels, packaging, boxes, paper bags, etc.);
- Representative products (annual reports, corporate newspapers, business documents, calendars, brochures, leaflets, business cards, letterhead, notepads, folders, envelopes, invitations, etc.)
- Book, magazine production (book cover and the cover of magazines, brochures);
- Advertising and souvenirs (posters, flyers, brochures, full color brochures, souvenirs, postcards, catalogs, flyers, calendars, flyers, ads, banners, etc.)
Today, in a highly competitive product quality largely determines the success of the enterprise. The structure of the press and publications shall be such that each customer's desire could be fulfilled. The association produces books in hardcover and paperback, magazines, galleries of fine art, children's publications, technical literature, posters, playbills, small plates, calendars.
All these changes are explained by changes in market conditions. Large proportion of the stock is now entertaining fiction genre. Also prints labels for printing wine and liquors, which had never done before. All this is explained by the desire to get job shop companies, and thus survive. Today there is a significant reduction in circulation, which increases the number of manufactured items.
The device management enterprise is a system of interconnected bodies and personnel management. The company are continually-operating departments and services responsible for carrying out certain functions in the workplace. Employees of these departments are responsible for the results of operations.
Management structure is standard for the enterprises of this type, in the old days it was developed and approved by higher authorities and the company was deprived of the opportunity to decide what positions and specialists are needed, and what does not. It was called - typical states. Under current conditions improved organizational structure makes it possible to carry out staff reductions. At the top of the hierarchy of the management structure of the printing positions are: general director, chief engineer, deputy general director of economic affairs, deputy general director for purchasing and sales, chief accountant, deputy general director for capital construction.
The department management include: planning and economic, financial, department of logistics, accounting, sales of which department of shipments of finished goods, personnel, foreign economic relations, office, legal counsel, an automated enterprise management system, and information technology center.
There are also divisions: paper chief mechanic and energy technology laboratory, engineering department, including group of designers, health, safety and the environment, publishing department, maintenance department.
We can see products of LLC "FolioPlus"
in many international and specialized exhibitions and fairs. Of course
today, the product range can not be compared with the past. All these
changes are explained by changes in market conditions. Large proportion
of the stock is now entertaining fiction genre. Also prints labels for
printing wine and liquors, which had never done before. All this is
explained by the desire to get job shop companies, and thus survive.
Today there is a significant reduction in circulation, which increases
the number of manufactured items.
2.2 Analysis of the main economic indicators of the enterprise for the period 2010-2011.
Table 1
The main economic indicators of the company
Indicators |
Unit of measurement |
Studied period |
Change |
Growth (increase) | |
2010 |
2011 | ||||
Proceeds from sales |
th.hrn |
85216 |
126614 |
41398 |
48,58% |
Cost of sales |
Th.hrn |
77105 |
74994 |
-2111 |
-2,74% |
Table 1 continued
Average number, total: |
p. |
320 |
301 |
-19 |
-7,06% |
Including workers |
p. |
307 |
299 |
-8 |
-8,90% |
Wages fund,total |
th.hrn |
22220,84 |
27996,0 |
5775,16 |
25,99% |
Average monthly Salary |
th.hrn |
4088 |
5541,57 |
1453,57 |
35,56% |
Fixed assets |
th.hrn |
206142 |
216203 |
10061 |
4,88% |
Gross profit |
th.hrn |
31311 |
51620 |
20309 |
64,86% |
Pretax profit |
th.hrn |
26456 |
45727 |
19271 |
72,84% |
Net profit |
th.hrn |
26456 |
45727 |
19271 |
72,84% |
If we consider the situation in the company, found out the following facts:
With the industrial activity at the enterprise the situation is improving. Revenue from product sales grew by almost 1.5 times. The cost has decreased by 3%, the number of workers declined compared to 2010 by 7%, hence increased output per worker. Payroll increased, i.e, remuneration is adequate production.
All this confirms the fact that gross margins in 2011 compared to 2010 increased more than 5 times.
Further analysis shows that net income is increase compared with 2010 on 72,84%
2.3 Analysis of the organization
of innovation activity on the LLC «FolioPlus»
The main element of innovation policy of the company
are research units, namely, the research laboratory. Research laboratories
are searching for strategic technical solutions based on fundamental
scientific research. At the level of business units tasks are primarily
applied in nature. This product development, software quality engineering
and technical services for enterprises and improvement, cost reduction.
The process of organizing innovation activities LLC "FolioPlus"
consists of the following interrelated steps:
- Define the purpose of managing innovation;
- The choice of strategy management innovation;
- Definition of innovation management techniques;
- Development of innovation management program;
- Organization of work for the implementation of the program;
- Monitor the implementation of the planned program;
- Analysis and evaluation of innovation management practices.
The organization of innovative activity has already laid for the creation and implementation of innovation, that is in the innovation process. The innovation process is the foundation of strength, that will affect the efficiency of innovative management techniques.
Let’s consider the main stages of organization of innovative activity of "FolioPlus". In the process of organizing innovation activities in the first place, is determined by the purpose of controlling this new product or operation. The purpose of innovation can be a profit, expanding segment of the market, access to new markets, etc.
The next important step in the organization of innovation is the choice of management strategy innovation. On the correct management strategy depends on the efficiency and effectiveness of innovation.
Important steps in the organization of innovative
activities are the development of innovation management program and
the organization of work to achieve the intended operation. Program
management innovation is the agreed on terms, the results and financial
support for a set of actions to achieve this goal.
An integral part of innovation management is the organization of work
to implement the planned program of action, that is the definition of
certain types of activities, amount and sources of funding for these
activities, specific artists, deadlines, etc.
An important step in the organization of innovation is also monitoring the implementation of the planned program of action. LLC "FolioPlus" specific sources of innovative ideas are:
• consumers - in terms of consumer research;
• scientists, if they are engaged in the invention
or a search or search for new materials, product properties, which may
lead to the creation of new products or services;
• competitors, in part of its strategy and activities related to the
study of consumer demand;
• sales agents, dealers and other intermediaries;
• direct employees of the company, while in the
process of the emergence of innovative ideas involved as much as possible
the number of employees.
In the process of organizing innovation management of LLC "FolioPlus"
appreciates the importance of each of the following criteria:
- The novelty and priority of the project;
- Is the technological feasibility of the project;
- Available sources of funding;
- The scale of the project (number of staff needed for its implementation);
- Availability of personnel with the necessary qualifications;
- Evaluation of business growth (slow, moderate, fast);
- The risk of business innovation.
The choice of strategy is the key to the success
of innovation in the process of its organization.
Under the company's innovation strategy, a strategy usually means the
use of innovations. If the company supports efforts to implement the
innovation, the likelihood that it will be accepted for implementation
in an organization grows.
Design of innovation LLC "FolioPlus" provides a certain consistency
in the selection and implementation of innovative strategies, from setting
goals to its implementation.
The development strategy of the organization of innovative activities
begins with the formulation of the overall goals of the organization,
which must be understood by anyone. Goal setting is important in the
relations firm with the external environment, the market, the consumer.
The overall objective of the organization of innovation at include:
the main activity of the firm, working principles in the external environment
(principles of trade relations to the consumer, maintaining business
relationships), organizational culture, its traditions, the working
climate.
On the basis of the analysis are the following types of innovation of
LLC "FolioPlus":
• modernization and development produced new kinds of products (materials
substitution, changing the design of products, training and production
of new types of agricultural machinery and spare parts);
• improving the technology of production (the purchase of new machinery and equipment, improvement of the technologies of production, harmonization and standardization of equipment and tools, acquisition and development of its software tools);
• implementation of experimental design and technological work on creation of new products, testing;
• Preparation of a new technology of production;
• Legal protection of intellectual activity (patenting).
3. Improving technology printed products LLC «FolioPlus»
Comprehensive analysis of business and technology of printing services and production of printed products used in the LLC «FolioPlus», revealed some shortcomings in the organization of industrial enterprise.
Thus, as the main areas of improvement in existing technologies LLC «FolioPlus» is proposed as follows:
1) activation of design services;
2) increasing the share of offset printing in the total volume of products and services company.
The first trend is substantiated by the fact that in modern terms increase in sales of business entities shall be resolved in many cases by using different means of advertising, including also printed products. In this regard, the LLC «FolioPlus» is proposed to strengthen the designer service by increasing the number of employees from one person who is currently represented by companies to three, including: Art Director, Chief Designer, Designer-visualizer.
The main duties of employees for positions that are proposed for introduction in the LLC «FolioPlus» are as follows:
Art Director for printing the following responsibilities:
determines the activities in design printed products now;
taking orders for the design and creation of art and decoration solutions to design printed products;
In view of the customer or by a literary work materials and information about the purpose of publication, targeted audience, deadlines, required quality allocates received orders between artists, designers, assigns responsibility for each stage of works by the order; controls the design team in developing projects of art decoration printing products (layouts); monitors the implementation of art and design solutions, gives instructions maker, art editors, releasing group, photographers and others; is responsible for overall appearance and quality of design books, magazines, newspapers, including cover artwork printed editions layout and composite solutions for placement on the pages of printed output text blocks, illustrations, photographs, etc., design of print advertising and representative products: posters, booklets, brochures, business cards, letterheads and so on, developing sketches trademarks, packaging, labels, etc.; develops and introduces new design elements, creates a new style of design books and publications; examines the requirements for customers to design products issued, technical capabilities for publishing the required output quality; examines and analyzes the experience of other organizations artwork printed editions, provides a comparative analysis of similar domestic and foreign printed, evaluate their aesthetic level; prepares documentation for completed art and of design development, a report on the results of work performed, analyzes the results of the department determines the prospects and possibilities of development of new types and forms of design and decoration work; develops and presents to claim head of publishing the work plan design group makes reasonable proposals for the overall development strategy of the publishers in the production of promising design products, its artistic decoration, etc.; leading card index and collection of samples is developed and implemented in the printing media art and design solutions.
- Individuālo fotogrāfu paņēmieni klientu piesaistīšanai
- Influence of the American English on the world of idioms
- Influenţa jocurilor teatrale asupra gustului estetic al preşcolarilor
- İnformasiya-ölçmə və idarəetmə sistemlərinin sadələşdirilmiş
- Inherent Instability In Banking: The Free Banking Experience
- Intercontinental қонақ үйінің әкімшілік- шаруашылық қызметі
- Internet
- Human vices in the literature (on the example of the A.Milne work “Winnie the Pooh”)
- Hасчет размерных цепей
- Hасчёт участка механического цеха в условиях серийного производства
- IAS 23 "Затраты по займам"
- ICQ-клиент
- II Ватиканский собор
- IMF and Its Role in the Global Financial Crisis
